Nowadays, Streaming Videos LIVE is the most popular trend that shows us that they’re here to stay with us. 100 million people every day use Instagram LIVE to broadcast to their followers in real-time as a part of Instagram Stories. Instagram Stories is a great option that we can use to connect directly with the targeted audience. Know-How to Use Instagram LIVE to grow followers and better engagement…
THE Instagram LIVE option allows the brand to stream live videos to connect with followers directly, build engagement, share news, and establish your brand’s presence.
Before we understand how to use Instagram LIVE, let’s take a look at some of the facts which will make you believe that Instagram LIVE Streaming is not just a fad.
1: Around 82% of the audiences would rather watch a live stream than looking at a social media post.
2: Around 80% would rather watch a live stream than read an article or blog post.
3: 67% of the audiences watching live stream videos get the event tickets for a similar event that is happening next time.
So, by looking at the facts here, we consider it very important for the brand to understand how to use Instagram Live and leverage it.
Let us walk you through exactly how to do a good Instagram LIVE, some important tips on how to use Instagram live like a pro, and a few ideas that brands can use to create amazing Instagram Live videos.
Going LIVE on Instagram is very simple and to start with, you should have an Instagram account.
How to go Live on Instagram in 3 simple steps:
- From your Instagram profile or feed, tap the plus icon on the top right and this will take you to a screen where you can pick the type of content that you want to create.
- Swipe over to the LIVE option until you get to the Instagram Live screen.
- Tap Go Live Button and tap on the recording icon. Instagram will briefly check your phone’s network connectivity before starting the LIVE broadcast.
Instagram users can see several viewers at the top of your screen. You will also be able to see all the comments from your viewers as they come in. Do not distract by looking at the flying hearts that appear on your screen too. This is just your viewers’ way of showing love for what they see.
Pro Tips to employ for Instagram LIVE Video Streaming:
- Engage your viewers to build trust and relationships for your brand. So, answer questions on the live stream and most importantly listen to your followers and give them what they want.
- Create a map or an outline of your live stream video as this will keep you focused and on track for the points you want to cover, when to take questions from your targeted audience and when to make introductions of your products if any.
- Set SMART Goals for your brand’s Instagram Live objectives so that you know exactly what you want to do and how to do it. Your Smart Goals to define must be specific, measurable, attainable, relevant, and time-based.
At the bottom and on the top right of your LIVE screen, you can use different sets of features to go in your Instagram LIVE video.
Different Set of Features to use while streaming Instagram LIVE:
- Face Filters: Because using a face filter can make everything looks just better, doesn’t it?
- Questions: You can collect questions from your followers by simply posting a question sticker in your Instagram Story before going live. And, when you jump into your live video stream, then you can access all your viewers’ questions.
- Send: During the LIVE broadcast, you can send your live video to any on Instagram.
- Add a Guest: This feature allows you and another Instagram user to share the live video. When you add a guest to your LIVE stream, both you and your guest will appear via split-screen.
- Change camera: Switching the cameras from selfie mode to regular mode.
- Share photo or video: This feature lets you grab a picture/video from your camera and share it with your audience.
- Add a comment: Use this field to add a comment to your stream or to turn off commenting.
When Instagram LIVE video streaming is over, you can tap the X icon at the top right-hand corner of the screen.
Once the LIVE video has ended, you can share it to IGTV where you can download it to camera roll or delete it.
Instagram Live gives a perfect platform for engaging with audiences in real-time. When you do so, you will establish a relationship and build trust with your customers.
Voila! You now know How to Use Instagram LIVE like a Pro for growing followers and better engagement.
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